Answer:
The downward pull on an object due to gravity is the object’s WEIGHT.
Explanation:
Since, weight is defined as a force exerted on a body having mass ( m ) due to force of gravity.
According to newton's law of motion,
Weight = Force = Mass × Acceleration of gravity 
That is,  W = mg 
 SI Unit of Weight is Newtons. 
Thus, The downward pull on an object due to gravity is the object’s WEIGHT.