Answer: The term is "MSRP" for the price at which a car manufacturer recommends a vehicle should be sold.
Explanation:
"MSRP" is defined for the price at which a car manufacture recommends a vehicle should be sold.
MSRP stands for Manufacturing Suggested Retail Price that is different from the price in the invoice and is also known as "Sticker Price".
A dealer uses the MSRP as a price to sell each of his vehicle as it is recommended selling price recommended by the automakers to sell a new car.