Question

Identify the persuasive technique that is often used to create brand loyalty by linking a product to something positive

This technique connects the product to desirable notions such as loyalty, beauty, and togetherness.
A
association
B
bandwagon
C
logical appeal
D
scientific data
E
celebrity endorsement

Answer 1

A, Association. This persuasion technique tries to link a product,service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy,success, wealth, etc.

Answer 2

The correct answer is the letter A.

This is because association is the technique that links a product that a company is offering with another product already known and that the public had a positive experience when using it. This association can be made by associating the flavor of two products, sensation, design and productivity, among other characteristics.