Lulu Lemon is a well known yoga apparel company, and it faces direct competition with Athleta, a company that also gears yoga apparel towards women. Aside from Athleta, direct competitors include Alo Yoga, Yoga Outlet, and various small, locally run businesses focused on yoga apparel. Indirect competitors include Nike, which has some yoga related apparel, as well as Columbia and Target, which do not specialize in yoga clothing, but do offer it.