Question

What reason was given to explain the emergence of Fair Trade as a business model for importers?

a. Opportunity to reach less-saturated markets.
b. Consumers’ desire for meaningful engagement.
c. Expansion of the middle class.
d. Ability to reduce risk from difficult-to-foresee threats.

Answer 1

The reason that was given to explain the emergence of Fair Trade as a business model for importers is that (D) ability to reduce risk from difficult-to-foresee threats. Fair Trade is an opportunity of the business' to create network and be involved in the economy of the country.