Question

In the introduction stage of the product life cycle, marketing efforts are focused on

a. building customer awareness of the product.
b. reinforcing brand positioning.
c. dynamic innovation.
d. protecting market share from competitors.

Answer 1

The right answer for the question that is being asked and shown above is that: "a. building customer awareness of the product." In the introduction stage of the product life cycle, marketing efforts are focused on building customer awareness of the product.