Question

Target marketing, in contrast to mass marketing,

a. is limited to small market segments
b. assumes that all customers are basically the same
c. ignores markets that are large and spread out
d. focuses on fairly homogeneous market segments

Answer 1

The right answer for the question that is being asked and shown above is that: "b. assumes that all customers are basically the same" Target marketing, in contrast to mass marketing, b. assumes that all customers are basically the same