The correct option is propaganda.
Propaganda is the set of procedures, methods and techniques by which a message is disseminated with the aim of attracting supporters of followers for their cause of influencing the behavior of people.
Propaganda is a form of communication that since ancient times aims to influence the attiude of a community towards something.
The idea of propaganda is often used as a synonym for advertising. In this sense, the propaganda can be transmitted on television, radio, print media, the internet or even through posters on public roads. All companies that want to advertise a product or service must develop ads to reach consumers.