Question

List at least two ways that Aristide Boucicaut changed shopping and marketing in his store, the Bon Marche. In full sentences.

Answer 1

Aristide Boucicaut was known as the first person that influenced modern department store. Two of his unique ways of business are :
- He invented the first mail-order catalog for specific products.
- He invented 'reading rooms' for the male who accompanied their female acquaintances while they're shopping

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