Question

What is the collection of direct, non-advertising messages a company presents to the public about itself, its brand, and its products?

a. Sales promotions
b. Market research
c. Direct marketing
d. Public relations

Answer 1

D. Public Relations

Answer 2

Collection of direct, non-advertising messages a company presents to the public about itself, its brand , and its products is called PUBLIC RELATIONS

The main purpose of a public relations is to spread information from internal source (the company) to external sources , (including consumers, Government, or even business rivals)