Question

In _____, marketers determine price based on what consumers are willing to pay and then subtract desired margins to yield target costs. Select one:

a. cost-based pricing
b. demand-based pricing
c. gap-determined pricing
d. fixed-margin pricing

Answer 1

The answer is B. Demand-based pricing

It also commonly known as customer-based pricing in which the marketer basically adjust the product's price according to market's demand

To get this information, usually the marketing will give some sort of questioner and give a free product to selected people and tell them to test it