Good Morning! A market has its operation based on price. The supply of a product related to the demand that this product has in a given context is a fundamental part of determining its price. An undersupplied product has its value, in theory, lower, while a product with high demand tends generally to offer itself to the market with higher prices. The distribution is made, therefore, taking into account the demands, in order not to saturate the market and, with that, to reduce the profits.