asked 79.4k views
4 votes
Which element of a print ad communicates the spirit of the brand?

a. headline
b. movement
c. tagline
d. body copy

1 Answer

5 votes
Tagline  communicates the spirit of the brand.  Tagline is used in advertising. An example is the punchline of the joke. The idea behind the concept is to create a memorable dramatic phase. 
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