Answer: Utility
Utility is the ability of a product to satisfy a customer.
Explanation:
Utility refers to the satisfaction, happiness or pleasure that a consumer derived or obtained from the consumption of a product or service. The utility of a product directly influence the demand for the product and the price of the product (good) or service. Utility varies from one customer to another and from time to time. A consumer might not derive the same utility from the consumption of the same product at different points in time.