Question

When jane, a customer of kk kids store, makes a purchase and shares valuable information about the products of the store through her facebook posts, the type of publicity involved is earned media.

a. True
b. False?

Answer 1

This statement is true because earned media involves the promotion of a product or service organically by its users, without requiring paid advertising or a formal process of pitching the product; however, many gray areas exist if kk kids store asked Jane to share her experience on Facebook in exchange for a discount.