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When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising. a. True b. False?…

When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising. a. True b. False?…
asked 202k views
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When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising.

a. True
b. False?

asked
User Stefos
by
7.6k points

1 Answer

3 votes
b. False
Institutional advertising does not attempt to sell anything directly. It is type of advertising intended to promote company, business, institution or other similar entity.
answered
User Jyablonski
by
8.9k points
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