Question

The rapid spread of brand communities has been one of the major impacts of social media. the harley davidson owners group is one example of an informal network of people with similar interests who use social media to bond and share information. why are these brand communities effective?

Answer 1

These brand communities are effective because they provide a community for people belong to to feel part of things larger than themselves. They then help support the brand by sharing it with others who have similar interests and form an identity.