Question

The beautyshop, a manufacturer of skin care products, uses only plant-based materials for its cosmetic products. it supports several environmental protection movements and movements defending human rights. this accounts for the company's efforts to build good will and corporate social responsibility. this exemplifies the ________ concept.

a.sustainable marketing
b.consumerism
c.consumer business
d.strategic planning

Answer 1

Sustainable Marketing - As a marketing strategy the beauty shop focuses social and environmental investments. Sustainable Marketing also called as Green Marketing aims to promote,sell and distribute the products as well as educate customers about the importance of human rights and environmental protection.