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Why is the consumer considered "king" in a capitalist economy?

Why is the consumer considered "king" in a capitalist economy?
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Why is the consumer considered "king" in a capitalist economy?

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User Jun Tian
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Answer:

the consumers decide what to produce

Step-by-step explanation:

answered
User GazB
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The idea is that the success of any company depends on the consumer: the price and quality of the product determines how much money the firm will make. In this sense, the consumer organically selects the best companies by spending money on those companies, and in doing so is "king" because consumers determine which companies succeed and fail. 
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User Soeren
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