Question

Mastercard's competitors were using ______ appeals by stressing the benefits of deals and discounts in its messages. in its priceless campaign, mastercard chose to use ______ appeals by focusing on desires such as love and happiness.

Answer 1

The answer is informational;emotional.
Informational appeal refers to efforts to influence someone's decision by appealing to their rational thought.
Emotional appeal on the other hands is an effort to influence decision based on that person's feeling or value.