Question

A commercial for martox compares the speed with which martox soothes an upset stomach to the speed of tums antacids. the commercial also emphasizes that martox is less expensive than tums. martox is most likely at which stage of the product life cycle?

Answer 1

The answer is Brand ambassador. Advertising is the not personal presentation and promotion of ideas, goods, or services by an identified sponsor using the mass media. In the maturity phase of the product life cycle, the primary promotional objective is to persuade consumers to Switch brands.