Question

Read the description. Former basketball superstar Michael Jordan appears in commercials for a well-known brand of shoes. What type of advertising persuasion is used? A. bandwagon appeal B. testimonial C. identity advertising

Answer 1

Bandwagon appeal!!

Step-by-step explanation:

Bandwagon Appeal attempts to persuade people by making them feel that a product or idea is popular and that everyone else is doing it. So in this description the answer would be bandwagon appeal!!

hope this suffices!!

Answer 2

This is a bandwagon appeal, as they are using a famous star to grab a patrons interest. But can also be identity advertising considering there is a connection between the product and advertiser, basketball.