A company in which an ethnocentric orientation prevails is likely to utilize primarily ____________ in its sales force.

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asked Nov 17, 2018 106k views

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Divegeek · Answer 1 · 2018-11-24T09:02:07+0000

Such a company would, if ethnocentric, perhaps use people of colour in its sales force since they would want to promote people of different ethnic backgrounds so as not to just give White Anglo-Saxon Protestants all the benefits of the organization.

A company in which an ethnocentric orientation prevails is likely to utilize primarily ____________ in its sales force.

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