Question

Sixty percent of the total target market heard the radio spots for a title-loan company, at least once during a four-week period. the average frequency of the advertisement was four. calculate the gross rating points (grps).

Answer 1

Gross Rating point is a standard measure that is used to measure the impact of advertising.

It can be calculated using the following rule:
GRP = % of the target market * exposure frequency

We are given that:
% of target market = 60
exposure frequency = 4

Substitute with the givens in the above equation to get the GRP as follows:
GRP = 60*4 = 240 = 2.4%