Question

Purchase, intent, and frequency-of-purchase criteria are a part of _____ used in posttesting of broadcast commercials.

Answer 1

Answer:The first advertisement changed my opinion about girls and their interest in science. This commercial not only talks about a company, but also contains a message. The commercial shows how girls have fewer opportunities to pursue their interest in science than boys do. We need to do away with this type of gender inequality and provide equal opportunities to boys and girls.

The second advertisement is an example of Coke communicating the effects of using their product. Today, people use the Internet for various purposes. Apart from information, the Internet also contains ideas that hurt the viewers’ feelings. MakeItHappy calls people to use the Internet for good and not to hurt people. It helped me understand that commercials don’t just sell products but also create awareness among people.

Step-by-step explanation:

Answer 2

They are part of Persuasive measures used in posttesting of broadcast commercials.
Persuasive measures refers to the factors that is used to influence some people in doing a desired actions. Broadcast commercials use this in order to give a certain motive for potential customers to choose their products over other competitors'