Question

Lisa watched a news report on recycling, and was proud that citizens had stepped up to be more conscious of what they throw away. jeremy heard a similar report on the radio as he drove home and was frustrated because it showed that companies were still putting products in nonrecyclable containers. these two responses to similar information demonstrate the effect of

Answer 1

This shows how framing a message can be important. The same report is eliciting two very different types of feedback: one, pride in the fact that people are doing something positive and the other, frustration in the prevalence of poor stewardship practices. Framing the message as was done allowed either conclusion to be drawn without either being incorrect.