Question

An advantage of __________ is that they allow real-time merchandising; products and features can be added or removed as needed, and prices can be adjusted instantly to match demand.

Answer 1

A benefit of digital catalogs is that they allow real-time merchandising. Other advantages are they eliminate the costs of printing and mailing, they offer an almost unlimited merchandise, they offer a wider assortment of presentation formats. The internet and digital marketing have created this to match the need of consumers.