Question

Your company has just made the scientific breakthrough of the century. it has invented a tattoo cream that permanently removes unwanted tattoos. twelve applications of the skin cream solution results in smooth, tattoo-free skin without the need for costly plastic surgery. there are other products that claim that they eliminate tattoos, but they only conceal rather than remove tattoos. assume that the product has been positioned as a specialty good and that it is in the introduction stage of the product life cycle. as the product manager for tattoo skin solutions; what pricing strategy would you recommend to market your product?

Answer 1

In this situation, you have to make sure your customer service backs the legitimacy of the product. If you can ensure excellent service, you could market the product on a higher level as a more luxurious item. Make it cheaper than the surgery if possible.