Question

Lily's apparel, a renowned apparel store, focuses on gen y customers and provides them with a customized clothing experience. lily's apparel has defined its target market by _____.

a. psychographic characteristics
b. religion
c. geographic boundaries
d. educational qualifications

Answer 1

Lily's apparel has defined its target market by psychographic characteristics which is letter a. The psychographic characteristics is a way of providing division to its customers such as having to give them activities in regards of the target marketing or personality traits or lifestyles that will target its consumers.