Question

Starbucks is a chain that is rapidly expanding its global operation. as it expanded into south america, its research showed that chileans on average drink only 150 cups of coffee annually, and people in argentina only drink about half that amount. an average citizen of the united states drinks 345 cups annually. these differences in annual coffee consumption most likely reflect ____. ?

Answer 1

it's possible that marketing strategies differs from country to country hence the success of the market but in any case I doubt there're as many Starbucks in Chile or Argentina as in the USA especially.
So I would say the answer should be "cultural differences"