Question

Graham, an employee at an architectural firm, is frustrated with his job as he is mostly involved in reproducing stock designs. he realizes the need for starting his own firm to exercise his creative streak. in the context of the motivation process, which step will immediately follow the need recognition step?

Answer 1

I would say that for Graham the next step would be to do investigation to determine what would be required to start up his own architectural firm ie how much money it would cost, whether to start on his own or have a partner, the market for his skills, the cost of a starting small office rent, the availability of government loans or grants. etc.