The southern strategy was the strategy of Richard Nixon to attract whites to the Republican party. The south of the USA defined by the US Census Bureau. In US politics, the southern strategy refers to the Republican party's strategy of gaining political support or winning elections in the southern section of the country. Richard Nixon and Republican Senator Barry Goldwáter in the late 1960s. The strategy was a success in many ways, contributing to the electoral realization of the southern states with the Republican party. Lost 90% of the black voters of the Democratic Party, the Republican party began making new calls even if they did not have many successes.