Question

Butterball, a well-known brand of turkey, advertised ocean spray cranberry sauce in its magazine ads and depicted suggested usage with its turkey. this is an example of which type of co-branding?

Answer 1

In the given example above, the type of co-branding that is being shown is complementary. This is a form of branding in which the producers make use of two brands that are bind together for a consumer to be able to co-purchase the products provided.