Question

When wendy's wants to increase the value of its dave's hot ‘n juicy cheeseburger to its customers, it combines complementary items (french fries and a soft drink) to expedite the ordering process, and provide a complete meal. this product modification approach is called __________?

Answer 1

this product modification approach is called production bundling
production bundling refers to a business strategy in which company offer several products for sale as one combined product.
The sum of the price in bundling usually cheaper for the customers compared to if they acquire each product individually.