Question

A pharmacy company wants to add flu shots to its list of services. It releases a code for free shots online using____ . It creates radio ads alerting the public to the launch of its new service, which is a form of ____. It also sends sales representatives to elderly housing and schools to give brief talks on the importance of flu shots, which is an example of____ .

1.
A) direct marketing
B) billboards
C) social media
D) magazine ads
2.
A) direct marketing
B) advertising
C) sales promotion
D) website ad
3.
A) advertising
B) publicity
C) social media
D) sales promotion

Answer 1

1 is social meadia 2 is advertising and 3 is publicity

Answer 2

From the description given in the question, it is clear that 1. (C) social media is the answer to the first blank, since the pharmacy company releases a code online for free shots.

The radio ads that the company uses are a form of 2. (B) advertising since they are sending a message about their new service using the radio, while the sales representatives that they sent out are a form of 3. (B) publicity.