Compare and contrast ikea's strategies for entry into north america with those that ikea employed for entry into china.

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asked Feb 18, 2018 197k views

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ToDo · Answer 1 · 2018-02-21T08:10:41+0000

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Ikea fired a shot heard round the retailing world when it landed on American soil in 1985, opening its doors in a shopping mall just outside of Philadelphia. I was there—writing a story about the Swedish retailer for Metropolitan Home magazine, where the store's advance buzz had preceded its arrival.

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Compare and contrast ikea's strategies for entry into north america with those that ikea employed for entry into china.

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