Question

When a firm like dunkin' donuts conducts marketing research, what should its first step be? search for secondary data develop a research budget conduct qualitative research design a short survey identify research objectives?

Answer 1

When a firm like Dunkin' Donuts conducts marketing research, they should first identify what kind of data is needed. Then, a meeting should be held to determine if the data is of any use to the company. Several meetings will be held about budget, surveys, advertisements, etc. After the data is collected the company should run it's marketing campaigns.