Question

Customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gaps, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them.

Answer 1

Analyse the different need of different customers Focus on market niche where you can do the best Aim to put most of your efforts in 20 % customer who provide your 80% profit Approach third party for feedback Be prepare to change things if not plan A not effectively working