Question

When starbucks decided to expand into the international markets of india, japan, and argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. starbucks is currently examining the ____ forces in its environmental analysis?

Answer 1

The answer is economic forces. These are the factors that aid to determine the keenness of the surroundings in which the business functions. These factors consist of joblessness level, inflation rate, government changes and economic policies. These factors conclude a business’ capacity of request for its merchandise and move its marketing approaches and undertakings.