Question

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

a. different brand names in different market strategy
b. adaptations and modifications strategy
c. product line contraction strategy
d. one-brand-name strategy

Answer 1

A (b) Adaptations and Modifications strategy is not possible when a brand name has a negative or vulgar connotation in the local language. This means that a one brand name strategy is not possible.