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Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called
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Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called

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User Nllsdfx
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1 Answer

6 votes
Answer: "communication adaptation" .
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User Yefim
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