Question

Justine is the ceo of best flavor ice cream. she believes that alternative plans are almost as important as the primary operational plans because the market is so competitive and unpredictable. therefore justine endorses using:

Answer 1

She endorses contingency planning. In short, she wants to have a backup plan in case something goes wrong. Doing so will always ensure that she has a "Plan B" for any decision that would need to be made in unforeseen circumstances.