Question

In the 2016 presidential campaign, republicans wanted to focus on stagnant wages, while democrats wanted to talk about declining unemployment and job creation. how these issues are emphasized by the media is an example of __________, or influencing the criteria for evaluating political leaders

Answer 1

the answer is selective exposure

Answer 2

The answer is: priming

Priming refers to a psychological phenomenon when the exposure to a certain stimulus would influence how we process/perceive the next stimulus.

Media has the power to do priming by constantly repeating the cause in the form of verbal and visual stimulus over and over again,

In the long term, viewers would most likely associated each of the political parties with the cause that constantly presented by the media.