Question

An american airlines ad shows the airline's new seats and emphasizes their size and other benefits, to overcome the __________ of its service.

Answer 1

Intangibility

Unlike products and goods, services are intangible. They can't be evaluated or assessed by the five senses during the decision-making process of a person interested in the service.

Since airlines are part of the service sector, the advertisers address the drawback of intangibility by showing tangible aspects or benefits of their service.