Question

Which of the following best describes the Distribution Mix?

A: a network independent companies through which a product passes from produced to end user.
B: the combination of distribution channels by which a firm gets its products to end users.
C: an individual or firm that helps to distribute a product.
D: an intermediary who sells products to other businesses for resale to final customers.

Answer 1

B) The combination of distribution channels by which a firm gets its products to end-users.

Answer 2

The answer is: B. the combination of distribution channels by which a firm gets its products to end users.

The purpose for creating a distribution mix in order to ensuring that they can deliver the proper amount of product at the correct time. A company that has a full distribution mix would obtain full command on its inventory storage, warehousing, communications process, packaging of the product, and transportation process.