Question

It is not recommended that a firm select a target segment that would require entry in a global marketplace. requires more than one marketing action. has few competitors that target this same segment. is incompatible with its company's goals or objectives. has a growth potential that would require increasing the current workforce. 1 points save answer

Answer 1

It is a bad idea to select a target group that is incompatible with the company goals. For example, a business that markets to teenagers and young adults would likely not want to try to market their products to middle-aged and elderly people, since the goals and objectives would likely not be met.