Question

Bill is a car salesman. he is trying to sell a moderately expensive car to a client. in order to use the door-in-the-face technique effectively, bill must _____.

Answer 1

The answer to this question is quote a high price first and a lower one later
By quoting a high price first, the customers will feel that they have seen all the best products that Bill has, and settle on the best possible products with best possible price. This will increase their likelihood to buy the moderately expensive car. (if bill started from quoting from lower one, the customers tend to settle on the lower price cars)