Question

Pepsi-cola made "freshness" an important product attribute when it stamped freshness dates on its cans. prior to doing so, few consumers considered freshness an issue for soft drinks. pepsi is trying to change consumers' attitudes toward its soft drinks by reducing perceived risk. changing beliefs about the extent to which a brand has a specific attribute. providing stimulus generalization. adding a new attribute. changing the perceived importance of a specific attribute.

Answer 1

This is actually a method used in attitude change. The answer to this is:

“changing the perceived importance of a specific attribute”

By making “freshness” an important product attribute, what Pepsi cola inflicts to the customers is a mindset of giving importance to this attribute since it was being neglected in the past.