Question

Given the presence of smartphones and tablets everywhere and​ marketers' ability to personalize messages based on​ ________ and other consumer behavior​ characteristics, there is great appeal to mobile marketing as a communication tool.

Answer 1

Smartphones and tablets are one of the many products of technology which highlights connectivity and individuality. This leads markets to personalize these gadgets as to attract and appeal more and more consumers and buyers to gain higher share among its competitors.