Question

The major disadvantage of content analysis as a method is

a. that it is susceptible to the hawthorne effect.
b. that it cannot tell us how people respond to the content.
c. that the cultural artifact has already been produced.
d. that it is unobtrusive.

Answer 1

Content analysis is a research method which is used to make replicable and valid inferences by interpretation and coding of the textual material. By analytically evaluating texts, any qualitative data may be converted into quantitative data.

However the greatest disadvantage to this method is:

“b. it cannot tell us how people respond to the content”